In this episode of the Growth Enablement Madness podcast, we sat down with Anne Janzer, of Acme Company. We discussed her book, Subscription Marketing: Strategies for Nurturing Customers in a World of Churn, and why the businessworld is gravitating towards this type of model. We also discuss why subscription models work so well for growing businesses, whether they be new startups or long-time mid-market companies looking to move up market.

Other talking points during the show include:  

• How subscription models change the narrative focus from the product to the customer relationship;
• How this go-to-market approach fuels customer trust and increases the value of the relationship.
• Tips and best practices for companies looking to incorporate subscription models and ensure they get it right the first time!

RELATED LINKS  

• Connect with Anne on Twitter and LinkedIn.  
• Take a look at Anne’s published books and blogs.
• Check out the BrainSell blog for all things Growth Enablement!  
• Intro and Outro music by Sam Ward.