This episode features an interview with Rebecca Stone, SVP of Revenue Marketing at Cisco, the worldwide technology leader that is revolutionizing the way organizations connect and protect in the AI era.

Rebecca shares how she stays agile inside a Fortune 500 giant and why she approaches AI with thoughtful skepticism. She also reveals her evolving take on content strategy – arguing that soon how you present your content could matter more than the content itself.

Key Takeaways:

• You can prioritize agility to drastically reduce time to market, even at a large Fortune 500. 
• Always think critically about answers from AI, and ask the models where they pulled their data from. Otherwise, risk sharing misinformation. 
• The way your content is distributed and presented is just as important as the content itself. 

Quote: 

•  I think it's a matter of meeting the market and meeting the moment, as well as just the sheer breadth of things that we have to do from an internal perspective. As with most organizations, there's not an unlimited amount of headcount and budget to go around. And so when you start to think about how do I approach things in a way that allows us to make progress. In a way that we were super slow, to your point, historically, that agile methodology is really helping us. And I think as an example of that, if you look over the course of the last six months, as we've moved more and more into the team operating fully agilely, we've cut down time to market for some of our most successful tactics from months, even potentially a quarter or more, to weeks.

Episode Timestamps: 

*(03:42) The Trust Tree: Serving mom-and-pops up to the world’s largest governments 

*(10:22) The Playbook: Agile operations in very large marketing team 

*(37:50) The Dust Up: Marketing and sales, and marketing and product 

*(40:27) Quick Hits: Rebecca’s quick hits 

Sponsor:

Pipeline Visionaries is brought to you by Qualified.com. Qualified helps you turn your website into a pipeline generation machine with PipelineAI. Engage and convert your most valuable website visitors with live chat, chatbots, meeting scheduling, intent data, and Piper, your AI SDR. Visit Qualified.com to learn more.

Links:

• Connect with Ian on LinkedIn
• Connect with Rebecca on LinkedIn
• Learn more about Cisco
• Learn more about Caspian Studios