The audience will hear from someone who has been instrumental in making SMBs a success. Noted as being smart as a whip and attentive, Jon is a hard worker who is ‘in it with you’ and wants to see your business succeed.

The closer you are to your story, the harder it can be to explain it to other people and potential clients. That said, SMBs do not have to feel the pressure of writing and telling their story on their own.

There are a number of folks who specialize in crafting SMB stories and helping to get the message out to the marketplace, especially via Social Media channels. We are going to hear from a very special one of these individuals this week.

We are joined by Jon Chattman, Founder at Moving Forward Connections. Jon and his team are a content-driven firm in Westchester County, NY, that specializes in social media marketing, management and talent booking.  

Jon believes in being a storyteller first and foremost. What's your SMB story? Jon and his team can help you figure it out and tell it!

Tune in for this pragmatic conversation at TalkRadio.nyc or watch the Facebook Livestream by Clicking Here.

Show Notes‍Segment 1

Today we will hear from someone who represents a content-driven company that specializes on social media marketing management and talent sourcing. Steven introduces Jon Chattman who is an accomplished marketing expert, author and entertainment host with big ideas and results. Steven mentions that Jon is specialized in working with small businesses and local musicians to make sure that their voices are heard and their stories are told. Steven asks him what he does nowadays. Jon mentions that he started as a newspaper reporter and then he moved his way to newspaper editor. He mentions that he is a storyteller and today he is dedicated to social media marketing, management and talent booking in Westchester County, NY. Steven mentions that Jon has written eight different books. One of them is about an anthology of Concert Experience in particular.

Jon keeps the message that he is really here to provide a service to help people gain exposure so wherever they are.

Segment 2

Coming back from the break, Steven comments that the science is behind Jon’s business. Then, Steve asks him ‘how do you do it and how do you go to market?’ as well as what method he uses. Jon answers that since he was young he realized how easy it is to use social media platforms. He thought it was really fun the idea of working with social media in order to create marketing campaigns. First of all, he got in touch with the marketing department of his clients and after getting the background, he identified what kind of storytelling was appropriate to promote his clients. He suggests just choose one social media platform and do it great. Steven asks Jon how he attracts customers. He answers that it is necessary to be totally original, authentic and real. He keeps the idea that it is important to respect people and work on it as well as to say clearly who you are.

Segment 3

In this third segment, Steven tells us that Jon is a passionate storyteller. Steven wants to know his experience in social media since it has been a bit crazy since Covid-19 appeared. Jon mentions that he lost clients and tours were canceled. However, he mentions he still keeps working the same way he used to do before the pandemic. Jon says that he does not care too much about money because he is the owner of his own small business. He keeps the idea of having good people around you instead of being worried about money. Steven agrees with him.

‍Segment 4

In this final segment, Steven and Jon give us the idea of don't taking the high-paying jobs. It is really important to get the right in line with the idea of being product-focused first instead of the people in the process. Before the show finishes, Steven wants to know if Jon got something for him and the audience. Jon answers ‘always be learning’. He mentions that learning is important and for example during covid he taught himself how to video, edit emails, etc.