What is Moxie—and why has it become one of the most debated soft drinks in American history? On The Tom Gulley Show, we dive into the bold, bitter, and strangely beloved legacy of Moxie—a soda that has inspired fierce loyalty, outright disgust, and a cult following that refuses to fade.

From its origins as a 19th-century medicinal tonic to its status as the official soft drink of Maine, Moxie’s story is as unique as its flavor. Why do some people swear by it while others can’t take a second sip? What’s behind the distinctive taste that sets it apart from every other soda on the market? And how did Moxie survive while countless other brands disappeared?

Tom Gulley breaks down the history, cultural impact, and enduring mystery of this iconic beverage—along with the marketing genius, regional pride, and nostalgia that keep it alive today.

Whether you’ve loved it your whole life or you’re hearing about it for the first time, this is the story behind the soda that refuses to be ignored.

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