Episode 24 – Using the “Jobs to be Done” Model to Create Innovative Products:  

As product people, we all want to create that unique product that solves a customer’s problem better than anything available.  This episode features a conversation with renowned author Tony Ulwick where Steven and Tony talk about how you can apply the ‘jobs to be done’ model of outcome innovation to your product.

Hosted by Steven Haines of Sequent Learning Networks