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Mr. Incredible's Business Case for Boldness with Robert Schmidt
"Awesome hides on the other side of fear."
In this episode, Michael Dargie talks with Robert Schmidt—brand strategist, educator, and senior skydiving instructor based in Calgary, Alberta. Robert runs a national brand strategy firm called Box, where he helps organizations figure out who they are, what they stand for, and how to connect with the people that matter most.
This episode is sponsored by my new book BRANDJITSU, helping you find, shape, and share your story with the world.Robert's superpower? Helping brands be something for someone—not everything to everyone. He shares the importance of finding your unique point of view, creating internal alignment, and building brand from the inside out. With clients across Canada and team members as far away as Beirut, Robert's work is as global as it is grounded.
They talk about how COVID reshaped his business, why teaching adult learners lights him up, and how skydiving became both a metaphor and a mindset. With over 1,000 jumps under his belt—including future plans to jump over the pyramids of Giza—Robert explains why fear is often the final gate before true awesomeness.
They also cover his upcoming book about why brand deserves a permanent seat in the boardroom, and the 700% ROI some of his clients have seen from brand investments.
His advice to rebels in waiting? Be awesome. Make the choice, take the leap, and be something for someone—not everything to everyone.
Quoteable Quotes"Awesome hides on the other side of fear." "Be something for someone, not everything to everyone.""You can't climb a mountain all at once. But you can take the next step.""Your brand should have a seat at the boardroom table.""If you're not choosing awesome, what are you choosing?"
Episode HighlightsWhat He Actually Does | Brand strategy, storytelling, and adult educationRemote Before It Was Cool | Selling the office and going nationalSkydiving Instructor | 1,000+ jumps and a love of wingsuitsFuture Plans | Jumping over the pyramids of Giza from a C-130Teaching Style | Creating "aha" moments for grown-upsFrom Science to Strategy | His path from microbiology to marketingThe Book | Arguing for brand at the boardroom tablePeople First | Why human connection matters more than everThe Restaurant Test | Ask them what they would eatHot Enough to Break Your Nose | A taco story for the agesAdvice to Rebels | Choose awesome. Be real. Take the leap.
Links From EpisodeWe Are Box Website (https://wearerebox.com) Robert on LinkedIn (https://www.linkedin.com/in/brandingstrategist/) Robert on Facebook (https://www.facebook.com/robert.schmidt.7374)
About the Host of The RebelRebel
Learn more about Michael Dargie, his book on branding, and cool tools he built at https://MichaelDargie.com
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By Michael Dean Dargie
5
1414 ratings
"Awesome hides on the other side of fear."
In this episode, Michael Dargie talks with Robert Schmidt—brand strategist, educator, and senior skydiving instructor based in Calgary, Alberta. Robert runs a national brand strategy firm called Box, where he helps organizations figure out who they are, what they stand for, and how to connect with the people that matter most.
This episode is sponsored by my new book BRANDJITSU, helping you find, shape, and share your story with the world.Robert's superpower? Helping brands be something for someone—not everything to everyone. He shares the importance of finding your unique point of view, creating internal alignment, and building brand from the inside out. With clients across Canada and team members as far away as Beirut, Robert's work is as global as it is grounded.
They talk about how COVID reshaped his business, why teaching adult learners lights him up, and how skydiving became both a metaphor and a mindset. With over 1,000 jumps under his belt—including future plans to jump over the pyramids of Giza—Robert explains why fear is often the final gate before true awesomeness.
They also cover his upcoming book about why brand deserves a permanent seat in the boardroom, and the 700% ROI some of his clients have seen from brand investments.
His advice to rebels in waiting? Be awesome. Make the choice, take the leap, and be something for someone—not everything to everyone.
Quoteable Quotes"Awesome hides on the other side of fear." "Be something for someone, not everything to everyone.""You can't climb a mountain all at once. But you can take the next step.""Your brand should have a seat at the boardroom table.""If you're not choosing awesome, what are you choosing?"
Episode HighlightsWhat He Actually Does | Brand strategy, storytelling, and adult educationRemote Before It Was Cool | Selling the office and going nationalSkydiving Instructor | 1,000+ jumps and a love of wingsuitsFuture Plans | Jumping over the pyramids of Giza from a C-130Teaching Style | Creating "aha" moments for grown-upsFrom Science to Strategy | His path from microbiology to marketingThe Book | Arguing for brand at the boardroom tablePeople First | Why human connection matters more than everThe Restaurant Test | Ask them what they would eatHot Enough to Break Your Nose | A taco story for the agesAdvice to Rebels | Choose awesome. Be real. Take the leap.
Links From EpisodeWe Are Box Website (https://wearerebox.com) Robert on LinkedIn (https://www.linkedin.com/in/brandingstrategist/) Robert on Facebook (https://www.facebook.com/robert.schmidt.7374)
About the Host of The RebelRebel
Learn more about Michael Dargie, his book on branding, and cool tools he built at https://MichaelDargie.com