Branding and advertising expert Andy Rice slams Mr Muscle’s “silly campaign”. If it’s a parody; it’s a bad one. It doesn’t work.

See omnystudio.com/listener for privacy information.

See omnystudio.com/listener for privacy information.

Branding and advertising expert Andy Rice slams Mr Muscle’s “silly campaign”. If it’s a parody; it’s a bad one. It doesn’t work. See omnystudio.com/listener for privacy information. See omnystudio.com/listener for privacy information.

Mr Muscle ‘clean less, live more’ advert… is this the 1950s?!

<p>Marketing and Advertising practitioners discuss what's hot and what's not in the world of brand communications.</p>

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Marketing and Advertising practitioners discuss what's hot and what's not in the world of brand communications.

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Mr Muscle ‘clean less, live more’ advert… is this the 1950s?!

Mr Muscle ‘clean less, live more’ advert… is this the 1950s?!