Mr. Pibb Xtra, originally introduced as simply Mr. Pibb, has a rich history in the soft drink industry, characterized by moments of success as well as challenges leading to its ultimate decline. From its inception in the 1970s to its rebranding as Pibb Xtra in 2001, the beverage has faced competition, shifting consumer preferences, and strategic decisions by its parent company, The Coca-Cola Company, that have shaped its trajectory.

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