As the male equivalent to women’s e-commerce platform Net-a-Porter, which started with the idea of bringing the luxury shopping experience to the online realm, men’s e-commerce destination Mr Porter was born in London in February 2011. Armed with a business model that fuses commerce with content, Mr Porter revolutionized the male shopping experience and came into its own as an e-commerce wunderkind. By branching out into selling fine watches and even automobiles, Mr Porter went beyond being just an online shopping mall and made a name for itself as a lifestyle brand that proposes a Mr Porter way of living.