Professional services and advisory firms are gradually coming to terms with the growing number of individuals within large organisations utilising their personal social media channels as business development tools.

This edition of the Infinite Global podcast takes a closer look at the trend, exploring how firms can empower their stakeholders to benefit both the business and the individual.

We sat down with Daniel Daggers, partner at real estate firm Knight Frank, to discuss how social media has expanded his reach far beyond more traditional marketing channels. Daniel also explains the ‘Eureka moment’ when he realised how social media could connect him with new clients and generate referrals for Knight Frank.

In addition, this episode looks closely at how professional services firms can personalise their brand by supporting key stakeholders to build their own digital presence whilst still supporting the wider business.