MrWeb Series – Giles Palmer on Insight in the Mobile Age

This episode is in partnership with MrWeb’s Insight in the Mobile Age segment. 

My guest today is Giles Palmer, Founder and CEO of Brandwatch. 

Founded in 2007, Brandwatch is a global enterprise social intelligence company. It allows users to analyze and utilize conversations from across the social web. Brandwatch employs more than 500 people. 

Giles is also the Chairman of Futrli, an SMB focused software company.

Prior to founding Brandwatch, Giles founded the Runtime Collective, a software company. And, he started his career in accounting. 

Find Giles Online:

Website: https://www.overtheshoulder.com/ 

LinkedIn: https://www.linkedin.com/in/ross-mclean-9766842/ 

Find Jamin Online:

Email: [email protected] 

LinkedIn: www.linkedin.com/in/jaminbrazil 

Twitter: www.twitter.com/jaminbrazil  

Find Us Online: 

Twitter: www.twitter.com/happymrxp  

LinkedIn: www.linkedin.com/company/happymarketresearch  

Facebook: www.facebook.com/happymrxp  

Website: www.happymr.com  

Music:“Clap Along” by Auditionauti: https://audionautix.com

[00:00:00]

Jamin: Hi, everybody, I'm Jamin. You're listening to the Happy Market Research Podcast. My guest today is Giles Palmer, founder and CEO of Brandwatch. Founded in 2007, Brandwatch is a global enterprise social intelligence company. It allows users to analyze and utilize conversations from across the social web. Brandwatch employs more than 500 people. Giles is also the chairman of Futrli, an S&B-focused; software company. Prior to founding Brandwatch, Giles founded the Runtime Collective, a software company, and he started his career in accounting. Giles, thank you so much for joining on the Happy Market Research Podcast today.

[00:00:42]

Giles: It's a pleasure to be here, Jamin.

[00:00:43]

Jamin: Let's start with a little bit of context. Tell us about your parents and how they informed what you're doing today.

[00:00:51]

Giles: Yeah, my parents were - well, my dad is no longer alive. My mom is. They were kind of a traditional stay-at-home mom, working dad family. My dad had a very high work ethic. He came from a working-class background. He was kind of a smart guy that did OK at school. And eventually got into quantity surveying. So, kind of geeky surveying. And joined a firm when he was, I think, 27. And retired from the same firm when he was 55. And he worked his way up to senior partner. So, he just kind of grounded out in the same industry for 30-odd years. And just worked really hard. And didn't put too much pressure on me and my sister to work hard when we were kids. In fact, I often asked him for advice,