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Welcome to the first episode of the Movers&Shakers Podcast! Movers & Shakers is an interview show where you'll learn from, you guessed it, people who are moving and shaking in business, sports, entertainment, politics, etc.

In this episode, we introduce you to Jason SurfrApp. Jason is an extremely creative entrepreneur & social media expert who invented ways to sell the shirt off his back, and even his last name.

He is the creator of IWearYourShirt.com, BuyMyLastName.com and recently launched SponsorMyBook.com as a creative way to offer advertisers value as he releases his first book.

In this episode here's what we'll cover:

How Jason came up with the idea for IWearYourShirt

Details on his incredibly creative pricing model

How he sold his last name for $50,000 to SurfApp

How to deal with negative feedback

Tips on selling products before you have a following

Thoughts on the future of marketing and social media

And much more!

Advice From Jason

Focus more, do less.

"Don't follow your passion, follow your effort" - via Mark Cuban

There's no such thing as an overnight success.

Items mentioned in this episode include:

IWearYourShirt.com - Jason, and other shirt wearers, wore a different sponsor's shirt every day

BuyMyLastName.com - Jason sold his last name for 2013 and 2014

SponsorMyBook.com - Jason is offering sponsorships on the pages and covers of his first book

Jason on Twitter

Jason on Facebook

Fiverr

Twitter Search

Crush it by Gary Vaynerchuk

The Lean Startup by Eric Reis

If you enjoyed this episode, subscribe to the show in iTunes so that you never miss another inspiring interview!

 

Question: What innovative marketing ideas can you launch this year to sell your product or service?