How do Microsoft Dynamics users really go about researching and making buying decisions about ISV solutions?

It turns out the reality is often much different from partner's assumptions about the buying process. As just one example, it may be tempting for Dynamics marketers to assume that product videos and podcasts are fringe marketing vehicles for third-party solutions, when in fact they are rapidly becoming mainstream, argues Adam Berezin, MSDynamicsWorld’s CEO in the latest Marketer’s Corner podcast.

In this episode of the MSDW Marketer's Corner podcast series, Berezin draws on the results of our latest Dynamics ecosystem survey of decision makers and influencers, drawn from among MSDW’s 70,000-plus active site-members, for a number of surprising observations about what Dynamics users are really seeking in their product research and buying decisions.