Microsoft Dynamics 365 for Marketing is now on track to reach general availability by April, and principal program manager Kishan Chetan joins MSDW editor Jason Gumpert and Forceworks founder and Microsoft MVP Steve Mordue to talk about the newly revealed plans and the application’s role as “the front end of the sales cycle”.

The product is now in public preview and, as Kishan explains, partners, customers, and prospects will see in the solution much of the latest tech related to the recent “CRM v9” release of Dynamics 365 Customer Engagement. Topics of this interview include:

• When the Marketing app reach general availability;
• What’s in version 1 and what is in the roadmap beyond;
• How Microsoft differentiates the value proposition for Marketing vs Adobe Marketing Cloud vs third party solutions;
• Lessons and discoveries from the private preview so far;
• Interesting architectural considerations of Marketing on Azure;
• How the partner channel and existing customer base will want to explore Marketing.