07.26.2014 - By Jason Edwards and Jeff Coga: Marketing Strategy Consultants
In this Marketing Strategy Lab "Lab Rant" Jason talks about one of his new favorite books "The 10X Rule" by Grant Cardone"
The quote of today is "Never Lower Your Price...Add Value" - Grant Cardone
We often see businesses that try to acquire new customers by being the lowest priced in the market. If you take a moment to shift your mindset to increasing price and also adding massive value, not only does your client get a better experience, but they also are much more likely to take action and get results because they are more mentally invested in the outcome.
When we offer low priced material, people either don't take it seriously, or don't take action at all. You would be shocked how many people buy a $97-$197 course from us and only log in one time.
If you sell anything, look for ways to add value and increase your prices.
Outline Of "Lab Rants" - Grant Cardone 10x Rule - Never Lower Your Price ...Add Value!
The Click Play and Listen to Marketing Strategy Lab: The Best Damn Online Marketing Show on The Planet
Click Here To Listen To Other Lab Rants
Show Notes From Jeff Coga
Connect With Me:
Youtube