In this episode of The Morning Sam, Morning Ralph Podcast, host Paul Molinari discusses the broken restaurant technology sales model with Matt Haselhoff, principal consultant of One Goal Consulting. Matt shares his insights on the overwhelming challenges vendors face with the current sales approach and introduces his innovative model to improve the process. They touch upon the impact of AI, the importance of integrating technologies, and the rising issue of 'vendor fatigue.' Matt also discusses his One Goal Consulting project and how it aims to cut through the noise in the industry by leveraging the expertise of veteran sales agents. Tune in to explore solutions for improving the tech sales landscape in the restaurant industry.