Highlights:

• The importance of identifying the needs of the market before building any product. 01:38
• Shruti's thought process behind competing in an MSP vertical space. 02:48
• The bottlenecking of tools and MSP space's hesitance towards adapting new tools. 06:28
• Leveraging AI's data-driven insights in the SMB business. 09:01
• The advantage of being an outsider in the space when it comes to problem-solving. 12:10
• The opportunity for new players to enter the MSP space. 14:22

Resources Mentioned:

• Reddit
• ChannelE2E.com

Things you will learn:

• Quality of service is the biggest differentiator between good and bad companies.
• Internal speed of execution should be the primary priority for a startup.
• MSPs need to start taking advantage of new, modern tools to facilitate growth.