What really separates thriving MSPs from those that stall out? In this episode, David Campbell—former COO of Optimal Networks and now MTMG’s MSP Optimization Consultant—shares the hard lessons, turning points, and culture-building wins that shaped his leadership approach. From dealing with client exits to scaling MSPs through repeatable systems, David reveals how intentional culture, clear growth vision, and smart tech adoption (like AI) create lasting advantage. Whether you're running an MSP or managing one, this conversation offers invaluable takeaways.

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⏱️ Key Events Timeline

🎯 00:00 Welcome & Guest Intro – From COO to MTMG’s growth expert

⚙️ 02:00 Learning from losing clients – A wake-up call on experience gaps

🚀 15:00 Scaling smart – Repeatable systems, role clarity, and why growth starts with "why"

🤖 26:00 AI as the new game-changer – But not for the reasons you think

🏆 33:00 Leadership & culture – How intentional values shaped award-winning teams

❓ 36:00 MTMG Questions – Books, mentors, hidden talents, and favorite superhero moments

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📚 Notable References

📘 Animal Farm – A timeless classic that shaped David's perspective on power and systems. Discussed in relation to leadership reflection and modern parallels.

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