In this episode, Adam chats with Mudit Jaju, Global Head of Commerce at Wavemaker on integrating eCommerce into overall business objectives. The discuss how advertisers can leverage non-eCommerce media to drive eCommerce outcomes, and set the right KPIs with measurement and attribution. Mudit breaks down how to build brand experiences with contextual targeting, and how luxury brands are tackling eCommerce by investing in and understanding the need for a comprehensive data ecosystem.