If Marie Kondo was a company, she'd be Muji. The brand has built a cult-like following around the idea of simplicity but the very thing that people love about Muji is also causing its decline. Learn about Muji's origin story in this episode.

Brand Origins is hosted by Chris Garin

Watch the video version of this episode by subscribing to our YouTube channel

Facebook - facebook.com/brandorigins

Instagram - @brandorigins

Twitter - @brandoriginsfm

Email - [email protected]

This episode is made possible by Partizan