Several years ago, I counseled a friend about his business and was surprised to hear some of his comments. As we discussed his product offering, every other word out of his mouth seemed to dwell on what was important to “HIM”. I finally interrupted him and politely informed him that in business it is not what is important to “him”. What is important to the “CUSTOMER” who pays for his products and services. I told him that if he hopes to sell to the masses, he better start getting his arms around that concept and very soon . . . https://www.wordsfortheday.com/2023/08/mullet-pink-hot-pants-and-earrings/