Nick Lopez and Merri Cronk dive into what makes FranNet’s matchmaking process so effective at helping people find franchises in the marketplace of over 4,000+ available brands. Merri also dives into what a prospective franchise owner should do in navigating a franchise brand’s discovery process and awards franchise licenses when done right, not sold. It is paramount to not buy a franchise but rather navigate who you want and should be in business. Navigating the discovery process is an art as much as a science. Merri shares some of what makes her process unique but highly effective. When done right, the match can be lightning in a bottle.

Nick and Merri also call out fear, which is generally a driving force during the discovery process, and how to address and navigate it effectively. Merri speaks to some key motivators that help candidates achieve their dream of business ownership, as success often leaves clues. Finally, the conversation wraps up with Merri diving into some of her tips for successfully buying, operating, and selling a business. This episode is most certainly a must-watch.