As Generations Z and Alpha transition into the college student ranks, it is multi-generational marketing’s time to shine.

Yet, as Jennifer McChord , Vice President of Enrollment & Marketing at Asbury University , tells us, traditional institutions tend to drag their feet when making big albeit necessary changes.

Jennifer shares how corporate culture is helping speed up decision-making in her university’s administration and giving their multi-generational marketing the tools to succeed.

Join us as we discuss:

• Incorporating corporate culture into higher ed operations (6:33)

Check out these resources we mentioned during the podcast:

• [email protected] 

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