In this episode, Anwen Bottois (your host and founder of Purple Sky Consulting) is joined by Liz Atkin, consultant, facilitator and founder of Refreshing Comms. Liz brings a wealth of experience in workplace communication and intergenerational strategy, and in this conversation she makes the case for why HR leaders need to treat generational differences not as a problem to fix, but as a strategic opportunity to leverage.

From her time as a CEO navigating a toxic culture, to years on the road working with manufacturing and engineering businesses, Liz has seen first-hand how the people side of organisations is almost always the real issue and how communication sits at the heart of it.

If you're navigating friction between experienced and early-career employees, struggling to retain younger talent, or simply not sure where to start, this episode gives you a practical and honest framework for moving forward.

The main topics include:

• Why the intergenerational workforce is now a strategic priority for HR
• The risks of leading with stereotypes rather than strategy
• How to build a shared leadership narrative around generational difference
• The latent potential of the midlife workforce and why it gets overlooked
• What Gen Z actually need from their managers — and why mentorship matters
• Why lateral career growth is replacing the traditional corporate ladder
• Designing intergenerational workshops that link to real business goals
• The role of co-creation in building policies and practices that stick
• How communication underpins every generational challenge in the workplace
• Where HR leaders should start if this feels like unfamiliar territory

Resources & Links:

• Refreshing Comms: https://refreshingcomms.co.uk/
• Refreshing Comms — the book: available on Amazon and Waterstones
• Find Liz on LinkedIn: https://www.linkedin.com/in/liz-atkin-4400a9250/

This episode is a timely reminder that the organisations attracting and retaining the best talent are the ones doing certain things intentionally. Start with strategy, not stereotypes and get people talking.

Find out more about more about Anwen Bottois here: https://expertservicesdirectory.com/directory/anwen-bottois/

LinkedIn: linkedin.com/in/anwen-bottois-leadership-coach

Purple Sky Consulting Website: https://www.purpleskyconsulting.co.uk/