This episode reveals a unifying story structure behind great brands like Nike, songwriters like Eminem and Billie Eilish, movies like Superman 1978, resumes like those that top LinkedIn, and impactful activism.

THE IDEA

Multi-Narrative Storytelling is telling the story of a brand, concept, character, person, or movement  through multiple and complimentary narratives that collectively bring more meaning than any one narrative could. 

THE APPLICATIONS

+ Apple’s “Think Different” montage commercials 

+ Pop songs built around a single core line 

+ Movies that introduce characters through multiple moments 

+ Activism that tells big stories through many individuals’ narratives

+ Student resumes that have a focused statement and many examples 

KEY POINTS

~ Don’t search for a single perfect story, have a story story and tell it through multi-narratives 

~The multi-narrative story works with how the brain organizes information into networks of meanings and understandings.

~ If you want to try writing your own multi-narrative, try to write some lyrics about it using your favorite pop song as a model 

LINKS

Learn More: White Paper Book on Multi-Narrative Storytelling > ⁠www.hidukehouse.com/books⁠ 

Contact > [email protected]

Instagram > @hidukehouse

Website > www.hidukehouse.com