<p> In part two of our two-part episode with Mark Stouse we get into the nitty gritty of how to leverage MMM to make better decisions and debunk some commonly held myths about when it's right for companies to invest in it.</p>

In part two of our two-part episode with Mark Stouse we get into the nitty gritty of how to leverage MMM to make better decisions and debunk some commonly held myths about when it's right for companies to invest in it.

Multi-Touch Attribution vs. MMM: Friends or Foes? Part 2

"Attribution Nation" is your passport to the vibrant community of marketing enthusiasts, entrepreneurs, and data aficionados. We offer valuable insights into the intricate world of marketing attribution in a unique mini-series format, each exploring a distinct aspect of the attribution universe. Whether you're a seasoned marketing professional, a sales person annoyed with the "credit game," or a curious data explorer, we invite you to subscribe and become a part of our thriving attribution nation.

Share Multi-Touch Attribution vs. MMM: Friends or Foes? Part 2

Sign up to save your podcasts

Multi-Touch Attribution vs. MMM: Friends or Foes? Part 2

Multi-Touch Attribution vs. MMM: Friends or Foes? Part 2