In this episode, we explore how the most impactful customer experiences arenot just built on data, but the human stories. Sibulele Mjali, ConsumerInsights Specialist with experience across leading FMCG brands like PremierFoods and Ferrero, joins us to share how a story-first approach is transformingmodern insights.

Sibulele unpacks how combining quantitative scale with qualitative depthallows brands to uncover the emotional drivers behind behavior—turning datainto something actionable, meaningful, and experience-led. From evolvingindustry trends to real-world examples of insights shaping major decisions,this conversation highlights why understanding people (not just metrics) is key to delivering experiences that resonate.

Tune in to discover:

• How the insights landscape is evolving and what it means for BX and CX
• Why storytelling is critical to turning data into meaningful action
• How to connect quantitative data with human emotion and context
• Practical ways to blend qual and quant for deeper, experience-ledinsights

Join us for a conversation on why the real value of data lies in thestories it tells—and how those stories power better experiences. To learn moreabout SMG, click here: https://smg.com/