What if multifamily marketing wasn’t just about selling apartments—but about creating meaningful connections and thriving communities?

In this episode of Foundation Issues, host Dhara Patel sits down with Kayla Latson, Senior Strategic Marketing Manager at Rangewater and a true Multifamily Marketing Matchmaker. Together, they explore how innovative marketing strategies are transforming multifamily living beyond just leasing.

With her deep expertise in strategic marketing, Kayla shares how data-driven insights, authentic storytelling, and community-focused approaches are reshaping how residents engage with their homes and neighborhoods.

She breaks down why personalization is key in multifamily marketing, how technology can enhance resident experience, and what leadership means in an industry focused on people, place, and purpose.

What You’ll Learn:

• How multifamily marketing is evolving from transactional to relational
• The power of data and storytelling in building resident loyalty
• Strategies for creating authentic, community-driven brand experiences
• Leadership insights for navigating complex marketing landscapes
• The intersection of marketing, real estate, and resident wellbeing

Connect with Kayla Latson:

• 🌐 rangewater.com
• 🔗 linkedin.com/in/kayla-latson-5aa19949

Connect with Dhara Patel:

• linkedin.com/in/dharapatel001
• outerrealmvr.com

Subscribe on Spotify, Apple Podcasts, or your favorite platform.

If you enjoyed this episode, share it with a fellow construction professional, marketer, or leader, and don’t forget to leave us a review. New episodes drop weekly!