Josh Grillo, co-founder and president of Resident360, is back with Todd Anderton and Chad Colley to finish their discussion around what works, what’s changed and what is to come for multifamily marketing. Josh explains how the Metaverse and VR/AR technology will impact resident experience and other residential real estate trends that will emerge in the next 5-10 years. Josh also discusses what consumers are demanding in today’s evolving market.

Leaning In is published every second and fourth Wednesday of the month. You can find the first half of this discussion on your preferred podcast app. Tune in for our next episode with Ethan Chernofsky, Vice President of Marketing for Placer.ai.

Links:

Resident360.com

Josh Grillo's Newsletter

The Definitive Guide to Apartment Marketing

multifamilyinsiders.com

Multihousing news

Topics:

(0:38) - How marketing budgets have evolved and thoughts on SEO

(7:12) - How do you respond to developers who don’t put marketing their property at top of mind?

(9:28) - What are some of the best marketing practices you’ve seen?

(11:51) - What trends do you see emerging in the next 5-10 years?

(17:01) - What resources would you recommend to learn more about multifamily marketing?