What does it take to build multiple successful income streams as an entrepreneur while maintaining a full-time career? Meet Dr. Jen Riley, a marketing professor at Vanderbilt who’s rewriting the rules of entrepreneurship through her unique path of consulting, teaching, and authorship. In this candid conversation with Stu Draper, she demolishes the Instagram-perfect myth of startup life while sharing battle-tested strategies for building a sustainable business. Learn why understanding your "runway" is crucial and how Dr. Riley built her success while working jobs from retail to Lyft driving. Whether you're a side hustler or a full-time entrepreneur, this episode delivers practical wisdom about personal branding, resource management, and the real grind behind entrepreneurial success.