Nate and Kevin are back for episode 18 of the Content That Grows podcast.

This episode covers various topics about using multiple media types as part of your content marketing strategy (from videos and podcasts to blogs). If you've been thinking about experimenting with more multimedia options, check out some of the highlights below and tune in.

Key moments in the conversation:

1:21 - Why Use Multiple Media Types in Your Content Marketing Efforts?

6:04 - How to Determine Which Media Types/Formats to Create?

11:08 - How to Organize Multiple Media Formats on Your Website

14:53 - Use an SEO Mindset to Prevent Internal Competition Across Different Multi-Media Types 

22:17 - How to Understand the Business Impacts of Different Content Media Types