Marketing indeed needs to be driven by data and the right metrics, but we must remember about its ultimate goal: creating a connection between your brand and people with a specific want or need.

 

One of the best tools to do that is a multiplier - someone with a network of individuals who could be interested in your product or service. According to Steve Lanier, the president of American World Services, multipliers are one of the best marketing tools. 

 

Is your business using them, and if not - what are the reasons to start? Listen to this podcast episode to find out!