What We’d Do Differently Starting a Media Company Today

In this episode of the Prop Media podcast, co-founders Matty and Moses take a deep dive into the "multiverse of madness," reflecting on their journey with North 7th and Pixlmob to discuss how they would approach starting a property media company from scratch today. With the experience of scaling a software platform into over 150 countries, they brainstorm two distinct paths: a high-volume scaling model and a bespoke luxury agency.

Key Topics Discussed:

• Strategic Business Models: Choosing between a volume-based production model geared toward stability and a high-end luxury model focusing on travel and multi-thousand dollar shoots.
• The Power of Location: How choosing the right market—like moving to high-turnover, high-price-point areas such as Florida—can dramatically impact a company's revenue potential.
• Lean Startup Costs: Why you don't need $20,000 to start; the hosts argue for keeping initial gear light—starting with as little as $1,500 to $2,000—and focusing on immediate revenue.
• Targeted Lead Generation: Using data to stack-rank the top agents in your market and building relationships through "warm intros" rather than cold calls.
• Operations & Tech: Selecting an off-the-shelf operating system versus building bespoke delivery platforms for luxury clients.
• Creative Growth Hacks: The "car wash" mentality of selling to those already invested in media and the benefits of partnering with realtors to leverage their existing connections.

Whether you are just picking up your first camera or managing a growing team, this episode provides a strategic roadmap for navigating the property media industry in its current state.

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