Murphy D. Bishop – When You Find a Hero

Murphy D. Bishop is the founder of blue

brand development and CEO and co-founder

of better skin company with more than 20

years of experience Murphy is a highly

skilled beauty sales and marketing

executive and someone that I really have

admired and watched his great work his

career began at Estee Lauder where he

spent five years learning the business

he began on the flagship Estee Lauder

brand before moving to Bobby Brown where

he worked closely with Bobby and her

core management team Murphy has also

served as an integral part of Stila team

with the original founder Janine LaBelle

we he went to work for a number of other

iconic brands like Victoria’s Secret’s

Beauty bare essentials Molton Brown and

butter LONDON

before founding his current business

blue brand development and the better

skin company I’m delighted to have a

Murphy with us and he’ll be with us

during the whole show we’re in our

feature segment we’ll talk a little bit

about his backstory and some of the

things that he has learned in working

with some of founders of some iconic

brands will in our second segment we’ll

talk a little bit about some of the

things that are unique about his

knew a better skin company brand in our

third segment we’ll talk a little bit

more about how he’s bringing those

products to market and if you’re a brand

owner some unique in some interesting

concepts or interesting tips about

working with dr TV and then in our final

segment we’ll talk a little bit about

some of the other channel partners that

murphy is working with and some of the

ways that other brands can get traction

in the marketplace so I’m delighted to

have you with us Murphy thank you I’m

very excited to be here as you know I’m

incredibly passionate about our business

so I just can’t wait to tell everyone

more about the better skin coat and also

about how blue brain development is

helping other emerging brands make their

way to market great so Murphy let’s

start at the beginning because I know a

lot of people are would be interested to

learn how you started in the business

that’s what we know patty I never

intended to be in beauty when I was in

college I graduated with a degree in

finance and marketing and as upon

graduation I had four job offers three

were from financial institutions which

seemed really boring and one was from a

department store and the department

store was also moving people to

Nashville and at that time I lived in

Birmingham the Nashville seemed like a

really big city to me I never planned to

be in retail but I took the leap and

went to manage a department at the

parisian department store great southern

department store it is unfortunately no

longer exist but back in the 90s they

had a phenomenal management training

program so i eventually landed myself as

the cosmetics manager and at that time I

was very young I was right out of

college and in those days many of the

people in the cosmetic Department were

career cosmetic associates and they

started there when they were young and I

would retire from there so they really

had the

incredible books of business that they

had cultivated over many many years and

it was just all very fascinating to me

the whole aspect of how loyal someone

was to a brand the service aspect of it

and also what people were getting out of

their brand so whether whether it just

made them feel good or whether it redu