First there was the neighbourhood music teacher. Then along came instructional videos on YouTube. Now Helsinki-based Yousician dominates music education with more than 20 million users tapping the service each month to learn and play music. In this episode we learn about Yousician, the world’s largest music education platform. Yousician turns learning into a game (sort of like Guitar Hero, but with real instruments) offering gamified music education for guitar, bass, ukulele, piano and voice. Recently they’ve started to roll out ‘Spotlight courses with renowned artists like Jason Mraz and Metallica, and a collaboration with language-learning app Duolingo and GRAMMY-winning Colombian singer-songwriter, Juannes.

Taking us through Yousician is Hadley Spanier. Hadley is Yousician’s Global Head of Brand Marketing and Artist Relations, where she oversees the New York City office which is focused on brand marketing. Hadley was previously the Head of Marketing at Verve Label Group (Universal Music Group) where she oversaw campaigns for artists including Diana Krall, Andrea Bocelli, John Coltrane, Tori Amos and her campaigns there resulted in multiple #1 debuts, Clio and Grammy Awards.

Find Yousician at yousician.com and follow Hadley on LinkedIn: linkedin.com/in/hadleyspanier/.

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