Is music still the foundation of your artist career, or has content taken over?

In this episode, Ralph from Bassjackers and I talk about the tension every DJ and producer feels today: creating music vs creating content.

From viral ideas to vlogs, unreleased tracks, DJ support and dealing with stage anxiety, this episode is a real look at what actually moves your career forward in 2026.

Chapters:

(00:00) Intro

(09:09) Virality vs real fans

(13:02) DJ support as real reach

(16:33) Making your “weird” bigger

(23:48) Authentic brand pillars

(25:55) Finding your content pillars

(29:38) Community Q&A

(30:06) Tools for visuals

(31:51) Dimitri Vegas & audience

(35:07) Remixes & evolving sound

(41:00) Stage anxiety

(45:17) Vlogs: worth it?

(47:22) Posting unreleased tracks

(48:30) Do big DJs play other artists’ music?

(49:59) Sending promos

(51:35) Knowing your lane

(55:48) Favourite tracks