August 01, 2025

Music Industry Lies, Low Payouts, and Platform Control for Artists to Build Wealth, Own IP, and Win

12 minutes

In case you missed it!

In this episode of the 78644 Podcast, host Steven Collins sits down with Greg Keogh, a key figure in the music industry, to discuss the challenges musicians face in today’s streaming world. Greg introduced Curios, a platform aimed at transforming the way artists are compensated for their work in the digital age. From the unfair royalties of streaming platforms to Curios' groundbreaking model, this episode provides deep insights into the future of music and artist compensation.

Guests in this Episode:

Greg Keogh talking about a new way for musicians and creators to earn from their work.

What’s Inside

The challenges artists face with streaming services like Spotify and Apple Music
How streaming royalties are unfairly divided and why they don’t sustain musicians
Greg’s vision for Curios and how it gives creators better control over their income
The importance of intellectual property for musicians and digital creators
How Curios plans to disrupt the traditional music industry by offering a competitive alternative

Episode Highlights:

[00:00] - Introduction

[01:04] - The myth of free music & why musicians are struggling

[01:51] - How Curios works

[02:40] - Shifting the power dynamics of streaming

[06:31] - The role of intellectual property in the digital age

[09:16] - What sets Curios apart from other platforms

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