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Edwina Travis-Chin is the VP of Music Strategy and Content at APM (Associated Production Music). 

Every company needs a strategy. Every company needs a plan, even music libraries. Edwina talks about why producers should be licensing their music among many other subjects. I know you will  enjoy this one. 

Edwina has more experience than most in the music library business.  Enjoy !

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Thanks for listening !
Mike Redman