The music industry is one of the most lucrative industries in the business world. In this episode, Kathleen Alder, the Founder and MD of WildKat, shares how and why she started her own company and sheds some light as to how PR and marketing works within the music industry. As a real female powerhouse running a global PR and marketing business and a fantastic mom at the same time, she takes us through her musical background, from pop, to classical, and how she finds clients and artists.