Social platforms are attractive to many content creators and media companies because they are easy outlets to reach most of your fans. But while you can connect with your fans there, these relationships are on the platforms’ terms. Content creators are giving up control in exchange for scale. Ryan Leslie, a Grammy-nominated music producer and CEO of SuperPhone, shares how he built a platform that connects him -- literally -- to his most loyal fans, and why it’s important to own the relationship with your audience as much as finding ways to reach them.