Over in our Atlanta office, Joncier Rienecker talks with Sony/ATV's Senior Director of A&R Jennifer Drake all about music publishing and how it pertains to hip hop. They delve into how A&R finds new artists, how to achieve success as an independent hip hop artist, the importance of social media followers, how to evolve a beat into a hit, and much more.

Follow Jennifer on Instagram at @jennysdrake

Check out TuneCore at http://bit.ly/2EU5Lf6