As musicians' livelihoods depend on audiences hearing their music, and as media continues to be a major gateway to reaching those audiences, it’s important that we understand how to navigate the relationship between musicians and the media. Executive Editor Doug Wilks from Deseret News, one of the strongest multi-platform newsrooms in the country, guides us through the complex world of media. He gives insights on how to catch the attention of national news sources, how to build credibility, and the resources available to musicians in this ever-changing media landscape.