Tech For Granted

Musings and Monologues Episode 4: Running Down To The Riptide - How Bluewave Insurance Is Redefining the Global Insurance Experience ft. Adelaide Odhiambo


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Adelaide Odhiambo has received unrivaled experience in designing both Conventional and MicroInsurance products in the market. Adelaide Odhiambo's vision is to use this experience to eradicate poverty and at the same time play a key role in improving Insurance uptake and penetration. Get insurance very close to the people who need it most.


The mass-market faces the highest level of risk in Africa but has the least access to insurance. Typical barriers to insurance are Cost, Accessibility to insurance, Trust and Understanding of how Insurance really works. To tackle mass-market insurance the above barriers MUST be overcome. Adelaide Odhiambo is creating innovative solutions to meet this untapped demand, drive customer value, and expand financial inclusion on an unprecedented scale for African customers.

Adelaide Odhiambo seeks to position Insurance not just as a risk mitigation tool but a channel to grow revenue inbusiness. Insurance has struggled with low penetration for years, Adelaide Odhiambo intends to increase penetration by creating a range of innovative solutions that will attract the masses and also create a channel to bring the retail consumer closer to an insurance ‘self-service’ solution.

Adelaide Odhiambo's experience has led me to work with some of the Top brands globally. Listen in!

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Tech For GrantedBy Tech For Granted