No matter where you are planning to promote your podcast there are a few must have items in your pocket. You need a standard branded podcast cover that is easily identifiable with your logo or podcast show name. Create a digital soundbite for each episode that takes advantage of this cover, adds a snippet of content from the episode and has the wavelength visual to draw in the eye. And of course, your hashtag. It may not be trending today, but there’s no stopping you from going viral tomorrow.