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MVP 2 | Jennie Sager's Most Valuable Perspective
In this episode of MVP, Managing Director of Nextdoor Australia, Jennie Sager, joins Dear Storyteller GM Mike Drysdale backstage at State of Social for a closer look at building communities and real-life connections. They explore the reasons why Nextdoor’s community-based app grew during the string of calamities known as 2020 and discuss its transformation from a needs-based to a wants-based platform.
The conversation goes on to cover the wondrous results of multi-generational communities and Jennie shares some insight to counter the idea that ‘community life is collapsing in Australia’. Also, with a career that’s spanned multiple global media companies (think: Twitter, ABC, MTV), Jennie has plenty of wisdom to share about building something from scratch and creating rapid growth.
Lastly, Jennie responds to Mike's classic quickfire questions, uncovering her love of podcasts, a surprising prized possession, and Mike and Jennie’s mutual love for the ever-quotable Seth Godin. In this episode, Jennie’s down-to-earth and compassionate approach serves as a refreshing tonic in an industry that can often err towards creative self-interest. Her antidote (and one you'll commit to memory on the other side of this chat), is community.
—
“People kind of became reclusive and were indoors more and online more, but I think at the same time people realised the value of personal connection and that’s something that hasn’t changed now that we’re out the other side.”
“There was a great post from a 90-year-old in Australia a couple of months ago where she literally said in her post ‘I can’t believe I’m on an online platform, I don’t even use the internet, my daughter had to help me, I’m 90 years old, but I just want to connect with the local community.”
“Just figuring out, where can I make this really resonate with people and then listen to their feedback. I think people forget to listen. Just listening in to those super-engaged users and taking that on board and going, ‘hey these are people that instantly latched onto our product, we’ve got to figure out a way to serve this better.”
—
Links:
Jennie Sager/Nextdoor:
Website: https://au.nextdoor.com/
Instagram: https://www.instagram.com/nextdoor/?hl=en
Twitter: https://twitter.com/thejenspot
Mike Drysdale/Dear Storyteller:
Website: https://dearstoryteller.com/
Instagram: https://www.instagram.com/dear_storyteller/?hl=en
Twitter: https://twitter.com/MikeDrysdale_
State of Social:
Website: https://stateofsocial.com.au/
Instagram: https://www.instagram.com/state_of_social/?hl=en
Twitter: https://twitter.com/state_of_social
View all episodes
By State of SocialIn this episode of MVP, Managing Director of Nextdoor Australia, Jennie Sager, joins Dear Storyteller GM Mike Drysdale backstage at State of Social for a closer look at building communities and real-life connections. They explore the reasons why Nextdoor’s community-based app grew during the string of calamities known as 2020 and discuss its transformation from a needs-based to a wants-based platform.
The conversation goes on to cover the wondrous results of multi-generational communities and Jennie shares some insight to counter the idea that ‘community life is collapsing in Australia’. Also, with a career that’s spanned multiple global media companies (think: Twitter, ABC, MTV), Jennie has plenty of wisdom to share about building something from scratch and creating rapid growth.
Lastly, Jennie responds to Mike's classic quickfire questions, uncovering her love of podcasts, a surprising prized possession, and Mike and Jennie’s mutual love for the ever-quotable Seth Godin. In this episode, Jennie’s down-to-earth and compassionate approach serves as a refreshing tonic in an industry that can often err towards creative self-interest. Her antidote (and one you'll commit to memory on the other side of this chat), is community.
—
“People kind of became reclusive and were indoors more and online more, but I think at the same time people realised the value of personal connection and that’s something that hasn’t changed now that we’re out the other side.”
“There was a great post from a 90-year-old in Australia a couple of months ago where she literally said in her post ‘I can’t believe I’m on an online platform, I don’t even use the internet, my daughter had to help me, I’m 90 years old, but I just want to connect with the local community.”
“Just figuring out, where can I make this really resonate with people and then listen to their feedback. I think people forget to listen. Just listening in to those super-engaged users and taking that on board and going, ‘hey these are people that instantly latched onto our product, we’ve got to figure out a way to serve this better.”
—
Links:
Jennie Sager/Nextdoor:
Website: https://au.nextdoor.com/
Instagram: https://www.instagram.com/nextdoor/?hl=en
Twitter: https://twitter.com/thejenspot
Mike Drysdale/Dear Storyteller:
Website: https://dearstoryteller.com/
Instagram: https://www.instagram.com/dear_storyteller/?hl=en
Twitter: https://twitter.com/MikeDrysdale_
State of Social:
Website: https://stateofsocial.com.au/
Instagram: https://www.instagram.com/state_of_social/?hl=en
Twitter: https://twitter.com/state_of_social