Forget about software for a second and think about what your user actually wants to accomplish. Why would they want your software in the first place? What are you helping them to get done more easily than they could without your software?

Those questions are what you should be thinking about when it comes to user journey—not screens or features. Because your users don't inherently care about those things. They just want to accomplish whatever they need to get done in a way that makes sense to them.

In this episode, Host Phil Ledgerwood explains the importance of user journeys and what you need to think about as you go about understanding how your users will best interact with your product.