As a product manager how do you balance creating a product that is minimally viable and at the same time lovable? In this episode, I chat with Veronica Hudson, Senior Product Manager at ActiveCampaign on striking the balance between MLPs (Minimum Lovable Products) and MVPs (Minimum Viable Products). We discuss the difference in thinking between these two approaches and how to intelligently use both frameworks to create amazing products. Veronica brings over seven years of experience in senior product management at companies like Twilio, SendGrid, and now ActiveCampaign.

 

activecampaign.com (https://www.activecampaign.com/)

awh.net (https://www.awh.net/)