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Proactive and Reactive rebranding has its pros and cons. When starting a company or rebranding process, it is best to get it right from the onset. Today expert Brand Strategist Lisa Rigas will be sharing her four pillars of an ultimate brand.
By Rachel CalderonProactive and Reactive rebranding has its pros and cons. When starting a company or rebranding process, it is best to get it right from the onset. Today expert Brand Strategist Lisa Rigas will be sharing her four pillars of an ultimate brand.