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MW084 | Five Corporate Comms Strategies to Stand Out in Your Sector
The B2B buying journey is often complex, with multiple decision-makers and marketing touchpoints. Businesses who stand out through targeted PR campaigns will build stronger brand recognition and affinity to maximise their long-term sales.
In this digital masterclass, our PR experts outline the five steps to make your corporate communications stick in your target decision-makers' minds. They’ll discuss:
• Identifying the topics that really matter to your audience
• Understanding your audience - how to establish target personas
• Generating insights - sourcing and crunching the right data
• Be different - how to create unique messaging
• Executing targeted and impactful amplification
View all episodes
By MediaworksThe B2B buying journey is often complex, with multiple decision-makers and marketing touchpoints. Businesses who stand out through targeted PR campaigns will build stronger brand recognition and affinity to maximise their long-term sales.
In this digital masterclass, our PR experts outline the five steps to make your corporate communications stick in your target decision-makers' minds. They’ll discuss:
• Identifying the topics that really matter to your audience
• Understanding your audience - how to establish target personas
• Generating insights - sourcing and crunching the right data
• Be different - how to create unique messaging
• Executing targeted and impactful amplification