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MW094 | Connect and Convert. Avoid E-Commerce Payment Declines and Supercharge Your Conversions
Black Friday 2021 is set to dominate the online retail calendar once again. Last year, digital acceleration brought on by the COVID-19 pandemic saw global ecommerce sales grow by 28% year on year. As the world shifted to online retail, so did the volume of declined payments impacting e-tailers bottom line.
We welcome expert panellists from Signifyd, the world’s largest provider of guaranteed fraud protection, to discuss innovative methods of conducting payments.
We cover:
• How e-tailers can boost Black Friday revenues by avoiding payment platform declines
• What post-Brexit payment strategies marketers should implement when expanding into new regions
• Why UK marketers should be aware of impending payment legislation changes in 2022
View all episodes
By MediaworksBlack Friday 2021 is set to dominate the online retail calendar once again. Last year, digital acceleration brought on by the COVID-19 pandemic saw global ecommerce sales grow by 28% year on year. As the world shifted to online retail, so did the volume of declined payments impacting e-tailers bottom line.
We welcome expert panellists from Signifyd, the world’s largest provider of guaranteed fraud protection, to discuss innovative methods of conducting payments.
We cover:
• How e-tailers can boost Black Friday revenues by avoiding payment platform declines
• What post-Brexit payment strategies marketers should implement when expanding into new regions
• Why UK marketers should be aware of impending payment legislation changes in 2022